Wednesday, September 21, 2011

It's Getting Haute in Here!

I know this is another fashion video but I think it translates so many aspects of great design and fuses them with the theatre of couture. Marc Jacobs for Louis Vuitton has been a stalwart of the label for numerous years now. His tailoring is razor sharp and he manages every season to bring a different epoch to the fore. To have a budget like that of LVMH would be mind-blowingly amazing but I think I'd probably struggle to achieve the same impact with ceramics!

His use of powerful music, along with a forties sensibility, gives the whole production an edge of modern glamour. I think shows such as these stand out so much because of the mass-offerings in stores around the world. Although Vuitton caters to a top-end clientele it still shows the inherent value in a well-edited collection. This premise actually applies to all stores...not just fashion chains, where beautiful forms are obscured and underwhelmed by poor merchandising. We'll save that analysis for another day...enjoy!

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